Web analytics and how to use them
Understanding how to measure traffic and activity on your website is crucial. Knowing how to set-up Google Analytics successfully on your site will really help you start to grow your traffic further. Knowing what to do with the information once you have acquired it is also critical to success. We will teach you how to do all three of these things on this course.
Is this the right course for me?
If you are relatively new to Google Analytics you will benefit from this insight.
What you will learn
You will learn the essentials of setting up analytics, the key terms and their definition, what the tracking code tells you, and how to set business objectives and goals.
There will also be a detailed analysis of the key information you should be monitoring, such a sources, the profiles of your users and campaign tracking.
And if your business is also involved in e-commerce we will show you how to track the results effectively.
For further information on any of our courses, please contact us.